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THE SYNOPSIS
Our digital story, '#CoffeeRMIT' is a social media project that promotes and celebrates coffee's intangible values among the student's community at RMIT University. It specifically focuses on the significant diversity of the coffee's world, and its role of being a common favourite beverage, connecting people across cultures. It is done through the use of video (short film) promotion and social media strategies.
What is this project?
Did you say short film?
Our concept will be shown in our short film (approximately 1.5 minutes long), in a simple yet provocative approach. People from different countries (coffee lovers) across the campus will be sharing their favourite coffee types from their points of view, in different locations. At the same time, the hashtag #coffeermit is subtlely introduced along and by the end of a video, encouraging viewers to use this hashtag to share their coffees to everyone else.
Great idea! What are you planning to achieve?
The message of the film is, to inspires and motivates the audience to share their coffee on social media platforms through the use of the hashtag, not only as a contribution to a public collection of coffee specialties, but also as a gateway to reach out and connect with fellow coffee lovers. Even coffee drinkers often overlook the importance of coffee's in today's society, even if they are told so. It is a great way for them to learn by looking at how many people are loving coffee just as much as they do. At the same time, they might discover some new coffee recipes from different cultures that they did not know before.
Why Melbourne? Why RMIT University?
Melbourne has long history coffee culture all over the world, and the coffee is the most important cultural indicator throughout Melbourne's history. It attracts different countries coffee lovers who come to here and enjoying, so they might make various intrigued stories due to coffee. RMIT university is one central location of multiple coffee cultures. Thus, '#CoffeeRMIT' is based this privileged location to offer alternative communication platform to the RMIT coffee lovers to exchange and express their unique feeling, stories about coffee with pictures or videos.
Can we have a sneak-peek on your storyboard?
Sure! Just click on this beautiful icon to view our storyboard in .pdf file
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