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PROMOTION STRATEGY
Poster design promoting the project based on the cartooned figure will be posted around the RMIT Campus, with information about the project, the event, and the hashtag. Targeted locations for posters are near RMIT's coffee shops.
For the promotion and publicize of our project, we approach in 2 ways: digital promotion and non-digital promotion.
We use social media platforms such as Facebook, Twitter and Instagram to help us reach out to the target audiences. We use “Coffee RMIT” as the username of our Facebook page, Twitter, and Instagram. #coffeermit is also a hashtag that we found unused, to be a connection between all the activities/posts of the project.
As we plan, we will update some news related to the coffee twice a week in order to let the RMIT coffee lovers know about certain coffees type they like and other additional information. Moreover, by using Facebook page, we also give information about the novel event that we will be held.
We also invent a cartooned figure (through flat graphic design) representing RMIT's coffee lovers, who will help us to promote the project on his social media profile, especially when an event will come, by sharing or re-tweeting post. This person will be the project's iconography in terms of promoting our social media.
You mentioned promotion strategy for the project. Can you elaborate?
Digital promotion?
