We plan to hold an event giving out free coffee at RMIT City Campus, at the same time spreading awareness about our project and social media campaign. Visitors will be introduced to the hashtag and the project. For a more detailed look, go to EVENTS.
You mentioned promotion strategy for the project. Can you elaborate?
We use social media platforms such as Facebook, Twitter and Instagram to help us reach out to the target audience. We use “Coffee RMIT” as the username of our our social media. #coffeermit is a hashtag that we found unused, to be a connection between all the activities/posts of the project.
For the promotion and publicize of our project, we approach in 2 ways: digital promotion and non-digital promotion.
Poster design promoting the project based on the cartooned figure will be handed out to participants, with information about the project, the website, and the hashtag. With the use of QR Code, the project would help bridging the gap between the real world and the digital world. We attached it below. Have a look.
Digital promotion?
What about non-digital promotion?
As we plan, we will consistently update our social media channels with both daily and weekly posts, with a variety of content to connect with RMIT's coffee lovers. For more details about the posts, go to MEDIA. Moreover, by using Facebook page, we also give information about the offline event that we hold.
We also invent a cartooned figure (The Coffee Panda - me) which represents the RMIT's coffee-lovers community. He will be the official promoter and social media spokesperson of the project, constantly interact with the posts (like, share, comment) to boost the content's exposure and circulation. Moreover, with humorous, bubbly and loveable personality, he would be a virtual celebrity, symbolizing the project and help us reach out fore more audience.
Click on this logo to view our full-quality poster on a new tab, or quickly view the resized version below.
Find out what's happening on our social media platforms. They are all exciting content, you wouldn't want to miss any of them.
SOCIAL
STRATEGY
MEDIA
Awesome. What types of content are you publishing?
We are constantly posting daily Coffee Panda's quotes early on in the day (9am), then a daily fact about coffee in the early afternoon at 1pm. Make sure to be back around 7pm to check out our Coffee's survey, with questions regarding coffee. In addition to that are occasional coffee recipes, RMIT students interview and other silly things.
I'm interested already. Can I have a sneak peek?
Sure thing. Luckily the site's creator allows us to show off our Instagram feed on the website. It will be a much clearer demonstration to the variety of posts that we mentioned. Check them out!
What social media channels are you on?
For now, we are active on Facebook, Twitter and Instagram. You can also subscribe to our Youtube channel for short interviews of RMIT students. Click on the icons below to be directed to our social media.
EVENTS
Amazing. What are the activities?
We want to interact and engage with RMIT's coffee lovers in a fun and quick way, that are both time-efficient and enjoyable for everyone. The activities include inviting them to be a 'Coffee Panda' to be a representative for our project. We would be taking pictures of coffee lovers with coffee cups in their hands, and transform them into a loveable Coffee Panda.
So what are the results?
Can you tell me more about your offline event?
Our offline activity, named 'Do you want to be a Coffee Panda' was held on 12/10/2017. It is aimed to target coffee lovers/Instagram users at RMIT University, and engaging them with the project. Take a look at THIS. Below are more detailed information about the event.
DO YOU WANT TO BE A COFFEE PANDA?
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LOCATION:
Little Bang Espresso - Building 12, Level 2
Standing Room - Building 10, Level 4
The Bean Project - Building 80, Level 2
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TIME:
10.30am - 12.00pm
12/10/2017
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We are extremely satisfied with the result, not only because we make numerous new connections for our project, but also talking to like-minded coffee lovers is just plainly exciting. Check out our gallery below, which contains our images from the event.
I missed out the event but still want to be a part of it. What should I do now?
We expect this questions to be asked, so we are still accepting images from audience. If you want to feature in our social media pages, send us a photo of yourself with a cup of coffee and we'll do the magic! Take a look at this POST on Instagram to know more details.
#COFFEERMIT
