All about our digital story. The synopsis, the origin of The Coffee Panda, and the masterminds behind the project
PROJECT
This seems interesting. What is this project about exactly?
Our digital story, '#CoffeeRMIT' is a social media project that promotes and celebrates coffee's intangible values among the student's community at RMIT University. It specifically focuses on the significant diversity of the coffee's world, and its role of being a common favourite beverage, connecting people across cultures. It is done through the use of videos (short interviews) and promotion strategies.
Did you say short videos?
Our concept would be shown in a VIDEO (approximately 1.5 minutes long), in addition to various short interviews in a simple yet powerful approach. Coffee lovers from different countries across the campus will be sharing their favourite coffee types, elegantly displaying the diversity of both cultural backgrounds and coffee's recipes. Meanwhile, the hashtag #coffeermit is subtlely introduced by the end of the video, encouraging viewers to use this hashtag to share their coffees to everyone else.
Great idea! What are you planning to achieve?
The message of the film is, to inspires and motivates the audience to share their coffee on social media platforms through the use of the hashtag, not only as a contribution to a public collection of coffee specialties, but also as a gateway to reach out and connect with fellow students who share the same interest. In today's society, coffee lovers often overlook the importance of the drink by the rush of everyday life. Therefore, it is a great way for them to learn by looking at how many people are loving coffee just as much as they do. At the same time, they might discover some new coffee recipes from different cultures that they did not know before.
Why Melbourne? Why RMIT University?
Melbourne has a long history of coffee culture, as it is the most important cultural indicator throughout the city's history. It attracts coffee lovers from different countries who come here to enjoy, so they might have countless intriguing coffee stories to tell. RMIT University is located at a central location of a diversed coffee culture. Thus, the project 'Coffee RMIT' based on this privileged location to offer alternative communication platform for RMIT's coffee lovers to exchange and express their personal feelings, interests, and stories about coffee with media.
SYNOPSIS
COFFEE PANDA
Coffee Panda, who exactly are you and what is your role in this project?
As you can probably tell, I am an animated spirit animal who represents the project 'Coffee RMIT' as the symbol of coffee-loving. I am here only to spread the joy, happiness and endless love for coffee to RMIT students. I am also on various social media platforms where you can easily connect with me. For more detailed reasoning about the creation of me, go to RESEARCH.
So you're on social media? How can I be friend with you?
To connect with me on social media (Facebook, Instagram, Twitter), please click the below icons to view my profiles. I'd love to make new friends and broaden more connections as well. Everyone is welcomed!
Where are you from Coffee Panda? Just for immigration check.
I am actually just a fictional animated character, who only exists in the virtual world of internet and social media, so technically I'm not residing in any country's borders. However, I can tell you that I was born by my parents - my creator's creativity and their love for coffee.
How did that end up as a panda anyway?
I sometimes overheard my parents saying that I was a "happy mistake", no matter what that means. But I assume that they picked a panda because the animal was globally recognized as a symbol of cultural diversity and anti-racism. I assume you have probably seen the infamous meme I am referring to. If not I've already attached it in this message. In addition to that, 'The Coffee Panda' sounds like a better version of 'The Kungfu Panda', so I guess that's how I was born. Plus, most importantly though, who doesn't like pandas anyway? Come on, it's panda, the cutest animal on earth.
TEAM
Art Director/Graphics/Website/Content
MINH QUANG HA
Minh Quang Ha was born in Hanoi, Vietnam. He was raised in a speical little family of architects. He grew up in Vietnam for most of his childhood, until 2012, when he moved to Melbourne, Australia for a new chapter in life.
With his family's gifted traits, he chose his education paths majoring in design. He successfully graduated form RMIT's Foundation of Art, Design and Architecture in 2013 and Bachelor of Architectural Design in 2016, also at RMIT University. However, despite his field of study, he has always been having his passion for medias and films. In 2017, he decided to follow his heart, changing his direction to Master of Media, with great hopes and ambitions.
His role in this project, besides the shares of creative contribution, is to make use of his designing strength, in art directing, creating and managing the website, character design, logo design and poster design. He is also in charge of generating content for social media and promotion.
Social Media Manager/Online Promotion/Analysis
SANDI PRASETYANINGSIH
Sandi Prasetyaningsih was born in Jepara, Central Java, Indonesia from both Javanese parents. At age 3 months, she moved to Batam following her parents and spent her lifetime there.
She took her diploma in Informatics Engineering in 2008 and continued her Bachelor of Applied Science in 2011 at Bandung Institute of Technology. She is working at Batam State Polytechnic as one of the instructors in Informatics Engineering Department.
Her role in this project is managing the social media promotion. Her job will involve managing the social media platforms, scheduling posts and monitoring the data analysis.
Project Manager/ Offline Promotion
LYNN FU
Lynn FU was born and grew up in an enjoying ancient culture country but without coffee culture. However, when she came to Melbourne three years ago, she became a coffee lover, and then she decides to be a coffee culture publicity activator. Therefore, she is enthusiastic to join this group doing a visual project about coffee culture.
She has the strong media industry working experience, and she used to work at a different position within entertainment TV show program making process. In this year, she also gained a master degree in commerce at Deakin University. Her major is commerce in Accounting. Furthermore, she has HR work experience because she used to work in government HR department in China.
Her role in this project is a project manager. The purpose of this role is an internal team working communicator. She works on the project plan, negotiation, assistant of other group members, and oversee the whole process of the project. Thus, she will use her communicating, and other professional skills for this project. She will also plan and organize the offline promotion of the project.
Director/Cinematographer/Editor
ANDY CIFU
Andy Cifu was born in Quito, Ecuador. He's a 25 years old film director. In his country, he worked for seven years as a media producer at the online magazine, Tqecuador.com, and writing and directing two web series and several short films for Kuns Audiovisual.
Here in Melbourne, he's running his own media company, Cifufilms, selling his online short stories, and storytelling once a month in a bar at Fitzroy. With his company Cifufilms, he has worked for many coffee shops.
He will be the responsible for the video content, including shooting and editing. His experience with coffee shops in Melbourne will be used in many sections of this project. His passion for coffee, too.
#COFFEERMIT
